Where innovative design meets function. Rider SZN is a Sydney founded motorcycle gear and apparel brand built that creates premium, detail-obsessed pieces that deliver real protection and comfort. All while looking and feeling like lifestyle fashion, so riders can move from the bike to the street without changing who they are.

OUR VALUES / WHO WE'RE FOR

For the dreamers, those who are forward thinking. love what they do and have fun doing it.

  • Authenticity

    You’re the best version of you when you’re comfortable. We create spaces where self-expression feels safe.

  • Creativity

    We love creating, experimenting and pushing ideas further than what everyone expect them to go.

  • Respect

    We’re mindful of how we show up, for each other and in the spaces we share. Everyone has their own preferences and there’s no need to compare.

  • Fun

    We take our gear seriously, but not always ourselves. Some of our best ideas started as the craziest ones.

OUR STORY

How a category defining balaclava that turned non-users to riders who couldn’t live without it, manifested into a global motorsports apparel brand.


It all started with a single frustration which led to the development of our All Seasons Balaclava, a product that truly changed the game. From there, the mission stayed the same: build premium, design-led apparel that solves real rider problems, feels good to wear, and holds up over time, because riders deserve gear that protects and looks like them. If it doesn't make the experience better, we won't release it. 

OUR VISION

We believe in a world where safety and self-expression need not compromise. Not just in gear, but in your environment too. This is what the RiderSZN world - our ‘riderverse’ is built on.

OUR MISSION

To transform the moto experience for all riders by creating a lasting impact. We do this by creating quality, game-changing pieces and experiences which follow our guiding principles “ICE”.

IMPACT

IMPACT

Everything with intention.

From the materials we chose, to how each piece fits into your everyday, we design to create a lasting impact.

COMMUNITY

COMMUNITY

Where every decision starts and ends.

Community is what gives riding life. We create with riders, for riders to give back and create opportunity.

EVOLVE

EVOLVE

Experiment and innovate.

We challenge what has been made, and if there’s a better way we change. We evolve as the world does, and alongside you.

OUR COMMITMENT TO YOU

CRAFTSMANSHIP & QUALITY

Through meticulous design and rigorous material selection, we create pieces with real impact. We only release something when we believe it’s genuinely better. Every piece is designed with purpose, and every material is chosen for a reason.

Premium Quality is not just about skilled craftsmanship, but also materials that have minimal impact to human health.

SUSTAINABILITY

A priority. Motorsports leaves a big footprint, so where we can we reduce ours. We prioritise the use of recycled and recyclable materials in our packaging. Our garments prioritise the use of sustainable materials and practices.

INCLUSIVITY

Not just in our sizing, but in our events. Our RiderSZN world, “Riderverse” is one where everyone can experience. Although not everything we create will suit everyone, there is no us versus them.