Our Story

At its core, Rider SZN is about you—your style, your comfort, and your confidence whether that is on or off the bike. 

Chapter One - the 'problem' that started it all

It all started with a simple need: finding something that kept us comfortable on the ride and fresh enough to carry on with our day—no matter the weather. That’s when the all-seasons 'bally' (balaclava) was born. We didn’t know it at the time, but this was just the beginning.

As we worked on perfecting the balaclava (and even went through one full year of testing) we realized the challenge wasn’t just about looking put-together after a ride—it was about feeling confident, comfortable, and true to ourselves. What we wear is a form of self-expression, and that idea sparked something bigger. It led us to create pieces that aren’t just functional but also reflect personal style and individuality.

Every RiderSZN piece is thoughtfully designed, going through multiple iterations to get the details just right. Our goal isn’t to chase trends but to create quality, timeless pieces that riders can rely on season after season.

Chapter 2 - More Than Clothing

We expanded our product range, to curate items that would allow us to seamlessly integrate into any walks of our own life, after all - our lives are not one dimensional. Extending on our belief that what we wear doesn’t define us, we knew it can also help us feel our best. When we feel good, we carry ourselves differently, move with confidence, and open ourselves to new opportunities.

We put a lot of care into every detail, not to be flashy, but to create something that feels right—something that makes you think, “This just makes sense.” We’re always learning, always refining, and always looking for ways to innovate—not just in the way our pieces look and feel, but in the entire experience, down to the packaging.

At the end of the day, we’re just riders creating for riders, and we’re excited for what’s ahead.

Thanks for being part of the journey.